Audio advertising, a pay per play or PPP for short, is a form of web
advertising that generates income for site owners every time a five
second audio ad plays.
PPP ads begin to play automatically when a web page is opened.
What did you think?
Did the ad annoy you or did you not even notice?
NetAudioAds launched the pay per play program, PPP for short, in early
2008 as a new form of web advertising.
(The internet suddenly got a lot louder!) Site owners simply add a
little snippet of java script to their web pages to earn revenue for
each five second ad played.
The audio
advertising platform is a bit controversial however. Although NetAudioAds states that studies
have proven that the audio ads do not drive visitors away some site
owners experience quite the opposite.
I have experimented a bit with PPP ads on my sites and I have to
confess, I'm not a huge fan.
Being of the "older" generation, I find personally them a bit annoying.
Actually, on one site when I clicked through to a web page I was
greeted with a huge loud
bang that scared the beejeebers out
of me. . .
I thought the web page had shot
me! Honest.
My husband had to practically peel me off the ceiling and my heart
was hammering so fast I thought I might go into cardiac arrest.
All I could think was what the hell was that? Did someone finally shoot
JR, miss and get me instead? That audio ad sure got my attention but
not in a good sort of way at all.
My conclusion is, depending
on whether you site lends itself to
auditory
assaults or not, then by all means give pay per play a try.
Me?
This is one potential income stream that I'm going to let float down
the river.
The thought of visitors to my website needing to dive for cover or that
my site might have precipitated a heart attack just isn't worth it to
me.
I'll just stick to demonstrating the audio ad platform for you on this
one and
only web page (thank you very much) and leave the audio ad
revenue to you all!
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