Select the Best Keywords
Analysis for Website Keywords
the best keywords for all your web pages.
Keyword analysis is an essential part of any small business website
Hands down, keyword selection simply creates the best foundation
possible for ensuring a successful online business.
Using any keyword search tool will help you prepare a preliminary list
of the best and most profitable keywords possible for each page you
outline for your site content.
Needless to say it is critically important to start off on the right
road when building a website that will be successful.
Choosing the best keywords work will work to generate income for
Your keyword selections will also determine if your web pages will be
found on the first page or two of search engine results.
The keywords you select will:
- Determine if your site and web pages will show
up in search engine results
- Directly influence how visitors will find your
- Impact your site ranking with the search engines
- Affect the amount generated by pay per click
The trick to identifying the best keywords can be summed up by the
applying the theory of the economic laws of supply and demand.
Your goal is to select website keywords that have
a high demand and low
In other words, your keyword analysis focuses on terms and phrases that
used frequently to find information on the internet (demand) but are
not as competitive (supply).
A great keyword search tool is the handy dandy specialized Search
Webmaster tool (yes, it's free) that features a keyword
that accesses several different data bases like Google Adwords, Work
Tracker, Overture and Yahoo. Or start with Google's free keyword search tool.
Downside: The keyword tool is
fabulous but the sales page is a bit too much "in your face" if you
know what I mean. Just ignore that and know that you will be
getting an awesome keyword analysis product that you will use on a
daily forever after!) The "Niche Finder" keyword tool is a companion product
that helps you identify a profitable niche for your soon-to-be online
Here's an example of a keyword analysis:
Let's take the keyword "ecommerce".
Results show that this single keyword is very competitive with
extremely high demand and very high supply numbers.
Therefore, a web page would have a very difficult time being found by
people using this very competitive keyword.
Since the keyword search tool also displays a list of possible keyword
combinations related to the term ecommerce, identifying ideas for
finding the best keywords to use for other web pages is very helpful
I sort my
keyword list by the highest demand and the lowest supply which
guarantees the highest profitability for each keyword I use. THEN, I write web
pages using those keywords FIRST!
It's a great
strategy to ensure that your web pages rank well (and quickly) with the
Using a keyword search tool is great way to. . .
- Get ideas for different keyword combinations
- Narrow down the keyword selection process
- Determine the most profitable keyword
The initial analysis of the keyword "ecommerce" reveals that by using a
more descriptive keyword phrase like "ecommerce business", there is
still significant demand but much less supply.
The best strategy is to choose "profitable
keywords" for each web page!
Therefore, a web page using the keyword phrase of "ecommerce business"
will not only have a much better chance at showing up in the search
engine results when people seek out information on ecommerce, that
particular keyword phrase also has a much greater worth!
that any ads you place on your site,
like from the Google Adsense Program, will
generate more income when clicked.
Using search term phrases in the form of two or three descriptive
words (or more) is typically a much better keyword strategy than using
a single word.