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Corporate Internet Branding
Your Branding Strategy:
Web Marketing is a "Must" for
Small Business Promotion

Corporate Internet Branding

You need a corporate internet branding strategy!

Branding dredges up thoughts of the Wild West, Cowboys and cattle lined up to be seared with a red hot poker with a distinctive symbol.

So what does that have to do with building a website? 

Well. . .

The reason cattle are branded is so they can be clearly distinguished from the other gazillion cattle that roam the ranges.

So what do cattle and a branding strategy have to do with your small business development plan and web marketing?

  • What makes your website different from the score of
    other websites in your topic area?
  • What will help your visitors visually differentiate your site from your competitor's?
  • What makes your site unique?

Branding delivers that message!

Corporate internet branding is an essential component of small business promotion.

Imagine if you will, your lonely website wandering aimlessly around cyber space. Your visitors promptly forget about what you can do for them the minute they leave your site because they have nothing to hang onto.

They don't have an image seared into their brains to help them remember to come back to follow-up on that precious advice your site offered them.

Your visitors don't have any way to distinguish your site from any of the others they have visited. You want all your visitors to remember you.

You want your website to stand out from the crowd. (The World-Wide-Web is becoming more crowded everyday you know!)

Branding achieves several objectives at once:

  • It clearly delivers your message
  • Provides a unique and immediate connection
  • Inspires visitor loyalty
  • Cements credibility
  • Motivates buying decisions

The American Marketing Association (AMA) defines a brand as a
". . .name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."

Branding is rather like searing your message into their subconscious!

Branding accomplishes a memorable impression.

Think of the Nike Swoosh symbol, a simple check mark. (It doesn't get much simpler that that does it?) Combined with their internationally renown tag line of "Just Do It", Nike has created a very powerful and instantaneous marketing strategy that inspires immediate consumer recognition and trust world wide.

Well, chances are your branding strategy may not become a universally recognized phenomenon like Nike's but it will certainly help your visitors remember and connect to your website on an emotional level.

You want your visitors to have something that they immediately associate with your site so they remember it and come back often!

Branding is the first step in building credibility and loyalty for your small business web site.

branding strategy
visitors become loyal visitors.

Loyal visitors will reward you by returning to purchase the services or products you recommend.

That means a good corporate internet branding strategy will put money in your pocket.

Even though you may not be a Cowboy (or Cowgirl) from the Wild West herding cattle, you are creating a small online ebusiness that needs (and should) be clearly distinguished.

Create your mark in the virtual world by creating a logo that is different from all others by establishing a branding strategy that inspires instant recognition right from the point of initial contact with your visitors.

"Your corporate internet branding image becomes your logo that people will associate with your website.

Combined with a short yet compelling tag line you will have created a powerful branding strategy that you can use in all your small business promotion and web marketing platforms."

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