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Home: Business Web Site Building Articles: Headlines for Best eZine Promotion

Ezine Promotion

Writing Headlines That Will
Knock-The-Socks-Off Readers

Headline Autopsy Ahead

eZine Promotion

We could write the best ezines, blogs, and site content on the face of the earth. It can entertain and inform the heck out of people. But no one will read this stuff unless we do our job with the ezine promotion and headline.

Don't you agree?
(Say Yes!)

How often have you read or heard that rubbish "the money is in the list"?

I know plenty of people who have ezine lists of 2,000 to 3,000 names and still their sales results are dismal. After further investigation, they discover open mail rates of 40-60% or unsubscribe rates of 10% after three ezine issues.

What's up with that?

Just not feeling resourceful today?

Look. . .
There are days when I'm lucky to string together two coherent sentences. What do you do? Well here's one solution!

Cancel your ezine. . .
Hang it up mentally.
It's time to re-wire your brain.
It's time to start writing for fun.

So listen up.

The money is not in the list.

The money is in what you do with your list.

Don't get mad at me. . .
Your messenger and please put that gun away.
If we write to entertain, educate, or inform. . .
Then how do we get people to read our stuff?

It's in the headline silly!

Let's explore ezine promotion by writing some headlines that pull your reader in. . . but don't forget we have to deliver when he or she arrives.

I've had many instances where I worked my behind off getting people in and then we kind of sit there and stare at each other in the ezine parlor. There's an uncomfortable silence in the room and I'm the one that created it.

So keep in the back of your mind that the headline is part one of the two part formula.

Part two is to deliver.

Do you know the value of a good headline?

Newspaper people do.
Movie Producers do.
Copywriters do.
I do.

(I now pronounce you a smart writer 'cause you now do too!)

We could write the best ezines, blogs, and site content on the face of the earth. It can entertain and inform the heck out of people. But no one will read this stuff unless we do our job with the headline.

Don't you agree?
(Say Yes.)

Look at that word headline. Head (in front of or first or #1 honcho or the big cheese) and Line (as in you don't get much room to pontificate with pithy stuff).

So here's my challenge. . .

If words can create or destroy, build up or tear down, inspire or discourage, heal or hurt...
Then I have a powerful responsibility when I choose to write.

Don't I?

Here are a few examples:
  • Ten steps to Financial Freedom (yawn) or "How to get out of debt in 1 year or less. . . and have fun doing it".

  • How To Loose Weight with my diet pills (yawn) or "Breaking News! Diets don't Work. . . This does!"

  • New Rubber Formulated Tires That Last Longer (wake me up when it's over) or "You're Kidding! Tires That Never Go Flat?"

  • Our Burglar Alarm System is the best and cheapest (oh Lord. . . you can do better than that) or "Remember When You Could Leave Your Doors Unlocked?"

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It just takes a little creative thinking to get better at ezine promotion and writing headlines but I know you can do it!

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