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Google Adsense Program
Maximize the Benefits of Using
Pay Per Click Adsense Ads

Google Adsense Program

The Google Adsense Program is without a doubt, the quickest and easiest way to start earning income from your small web site business.



Adsense ads are a form of pay per click advertising.

Once accepted you put the adsense ad code Google provides on your website and when your visitors click on the ads you will start earning income.

Viola!

You have just launched a new career as an internet entrepreneur.

Congratulations!

The "Pay Per Click" (PPC) form of advertising has the potential to add up quite quickly throughout the course
of a month.

Google Ads
PPC earnings usually starts off at pennies a day. As you add web pages and more content (and more ads) a lovely and profitable snowball effect starts to occur.

The pennies a day turn into dollars a day which turn into hundreds a month and over time even thousands!

Remember that patience does pay off.  But don't expect to get rich overnight.

The keywords you choose for your individual web pages will have a significant bearing on the amount of income generated by the ads that Google will serve to that particular web page.

Choose profitable keywords but not just for the sake of their value. They also need to relate perfectly to the content on the web page.


Make sure that the keywords you select for each web page not only make sense for your site's content but can be seamlessly integrated into the information presented on the page. (The free Search It! tool will help you research the best keywords to select for each web page.)

There is nothing worse for your visitor than reading content on a web page that doesn't quite make sense!

Let's say you are building a page on how to select Google adwords. While "adwords Google com select" is a profitable keyword phrase it just doesn't make as much sense as the lower value keyword phrase "select Google adwords".


And be warned!

READ the Google Adsense Program Agreement very carefully.

There are many terms to the program's conditions that you need to ensure that you are in compliance with, such as:
  • Requirement for a Site Privacy Policy
  • Do NOT ever encourage Fraudulent Clicking on Ads
  • Appropriate Presentation of Adsense Ads
For example, small graphics lined up next to the ad text links are not allowed.

There are a plethora of strategies that webmasters use to maximize the potential revenue generated from Google pay per click ads.

The best place to start learning all the ins and outs of the Google Adsense Program and Google Adsense Ad placement, techniques and strategies is directly from the source- Google!


The Google Pay Per Click Adsense Program offers several different tutorials to help you utilize the best placement for adsense on your site pages:
Google even shows you where the most effective placement of ads is with this "heat map":

Once you have the basics down, start monitoring your results. Experiment with different color schemes, ad placement, ad unit sizes, and keywords to improve the revenue generated by the adsense ads.

Bear in mind that each site is different so there isn't just one sure fire strategy that is going to work the same way or produce the same results for all websites.
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"Give it time. Read, learn and adjust the adsense ads as necessary to achieve the best results."

You will gradually see your earnings grow.  (. . . and grow, and grow!)

pay per click

You might also be interested in the notes on how to optimize Google adsense for ads and search on your site:
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