Make Money with Google Adsense Clicks
How to Increase Adsense Profits

As a general rule of thumb, ad units that perform the best and generate the most adsense profits are those that Publishers are willing to bid the most; either per click or per impression.

According to Googles Adsense research team, the following adsense ad optimization recommendations will help increase adsense clicks and your adsense profits:

• Place ad units above the fold Embed units naturally in web page content
  


• Use link units or ad towers near site navigation
  


• Directly following the end of articles Larger ad units generate more adsense profits
  


• The top three ad unit sizes to use are the 300x250 above the fold, the 160X600 to the right of content, and the 728X90 Leaderboards
  


• Image only Leaderboards placed directly above or below the top logo banner
  


• Image only Leaderboard embedded in the top site logo banner
  


• Image only Leaderboards positioned at the end of web pages
  


• Image ads typically have the highest pay-outs, thus overall better performance than text adsense units
  


• The combination text and image ad units is the second best performing option
  


• Use colors for text units that compliment your site Select subtle colors for text ad units that blend in with content, (but Google did stress, NOT too subtle!)
  


• If using text adsense units only, use borderless ads and highlight link and URL

You might also be interested in the notes on how to optimize adsense for search on your site:

• Googles Adsense Search Recommendations
• Increase Adsense Clicks with Google DoubleClick Ad Center
• Adsense Tutorials
• Placement Strategies