Press Release Distribution
Use a Press Release Distribution Strategy
to Improve Your Website!
Press release distribution is an excellent strategy to generate interest in your website as well as to increase your website's visibility. There are many free online press release distribution sites while the more popular internet PR services charge $100 or more.
Paying for the distribution of your PR can be well worth the expense since your release will get more exposure to a wide range of news and media sources.
In addition to sending out your press release online, don't forget local and national media sources either!
Send your press release to local papers, TV, radio, and national magazines as well. All these sources are potentially FREE publicity so put some work into assembling the longest list you can think of potential media venues, research who the most appropriate editor or person at each source is to address your release to, and follow-up with a phone call or email to pitch your news worthy information.
Your press release should be written in the third person, be between 300 and 500 words, convey vital news worthy information, and have a short yet catchy title that will grab attention right away. Note:
Be sure that your press release provides answers to the five critical questions of who, what, when, where and why.
The advantages of putting an occasional press release distribution strategy to work for your website will not only increase back links, improve keyword rankings, and improve your website visibility but will also increase traffic, and enhance brand recognition.
Whether you craft a press release announcing the launching of your website or to publicize new product or service you are offering, press release distribution has far reaching advantages for any online business.