Small Business Internet Marketing
The Important Role
Website Analysis
Plays in Business Market Research
 A critically important part
of your
small business internet marketing plan is to conduct a thorough
competitor website analysis in your identified niche.
In other words, what's your competitor up to?
This analysis will help you research options for a successful web site
marketing strategy.
Think of it as an undercover "I Spy" mission!
Your business market research assesses what the competitor websites do
well and more importantly, what they don't do well.
You want to determine the primary focus of your major competitor's
niche so that you can develop your small business plan and web site
marketing strategy from a unique perspective of your niche.
Many think that conducting a small business internet marketing analysis
is complicated and too time consuming.
Well, it doesn't have to
be.
All you really need to do is take a peek at your potential competitors
so that you can clearly define a niche for yourself that either hasn't
been thoroughly addressed yet or one that you can present in a unique
way.
Be very critical. . .
- Analyze the focus of your competitors.
- Review the presentation and delivery of their
information.
- What are they missing that would be helpful for
people to know?
- If the
niche is very closely related to yours, could present your information
in different way?
For instance, you could present your information in a do-it-yourself
style, "how to", or e-learning format. Your competitor website analysis
will determine what they are doing and how you can do it differently
(and better!)
Your business
market research will help you shape the focus, direction
and purpose of how you will implement your ebusiness web site marketing
strategy.
How do you conduct a competitor website analysis?
Simply use
your favorite search engine and visit websites to learn who your
competitors are and how they are reaching visitors.
For example, say you have decided that
your site theme will be about transforming a home into an
environmentally friendly living space. You discover during your market
analysis that the majority of websites on this topic focus on
construction, renovations and the utilization of "green" materials.
You
take special note that you aren't able to find any information on a
do-it-yourself approach for small projects that will gradually
transform a living space into a greener more environmentally friendly
space.
There's your perfect
ebusiness website niche!
Your unique niche
will focus on helpful information for a DIY approach to "going greener"
in small, manageable projects that will gradually transform any living
space into an eco friendly environment.
You then narrow down your
monetizing opportunities to identify quick and easy resources (in the
form of products and services of course) for your visitors to convert
their environments into greener ones.
Eureka!
Your internet market and website analysis has clearly defined a
profitable small business website niche that you can launch for the
benefit of the millions of people around the world interested in
converting their living spaces into environmentally friendly ones!
There certainly is a time factor involved in this research phase of
conducting a comprehensive small business internet marketing analysis
but it doesn't
have to be all consuming.
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