Writing Your Web Site Content
Building Website
Content that
Connects with Visitors
 What do you mean you don't know how to write?
Of course you do!
Many people think that you have to write like a novelist to prepare
content for web page.
That's just not so.
You just need to be brief. Just tell it like it is.
Actually
talk
to
your visitors.
Don't write stuffy, boring text that drones on and on. Don't
worry if writing isn't your strength.
You don't
have to write your content, it's much better to share it!
Especially since a typical website may have hundreds of pages of
content. It all needs to be engaging for your visitors or they won't
stay around to read it.
Instead of writing dry, dull technical content let your information
shine by talking to your visitors in a sharing, conversational way.
Think of the difference of sitting in a class with a professor
lecturing to you or sitting down at your kitchen table with a cup of
tea filling your friend in on the latest news.
Most visitors would prefer to be your friend at the kitchen table with
you, not sitting in a huge lecture hall with the professor droning on
and on and on. . .
Really, it is so much
easier than laboring over a piece of paper or a keyboard getting each
word just right.
Give it a try.
Sit your self down and talk to your friend. Except you will be writing
down what you say at the same time. Close you eyes if you want to but
just keep writing without stopping until you are done.
Tip: If writing is just to big of a challenge give voice recognition software a try. (It's simply amazing!)
Explain to your
friend clearly what you are describing.
Let's say you are building a web page about how
to get a cat out of a tree.
First list the many
options available to
accomplish the outcome:
- Employ your usual repertoire of attempts
including calling, begging,
pleading, cajoling
- Entice cat with a catnip treat, dinner, bowl of
cream
- Climb the tree yourself
- Get a ladder
- Beg your neighbor to climb
up the ladder since you don't like heights
- Call the animal control
officer for assistance
- Request the Fire Department to bring the ladder
truck
- Leave the darn cat in the tree because nothing
is working
Then
sum up your point. In this case, there are many ways to get a cranky,
stubborn, scared cat out of a tree. Sometimes one of the strategies
might actually work. It all depends on the cat, the size of the tree,
and how willing the neighbor is to climb up the ladder.
Isn't talking
and sharing much easier than writing?
If you can write down a recipe,
write a thank you note, or answer an email then you can certainly write
web site content!
Don't forget to sign-up today:
(Bits
and Bytes would love to send you a steady supply of quick and easy site
building tips!)
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