Web Site Strategy
Webmaster Gnomely's Journal Entry:
Do You Use the
"Click and Pray"
Approach to Web Site Building?
So what's your website strategy?
Sometimes webmasters must resort
to using any creative approach at all in order
to implement a new technique or any
number of web solutions in order to get the job done.
My all time favorite web site strategy is what I refer to as the
infamous. . .
"Click and Pray"
You see, on many occasions I have had the dubious
privilege of observing my webmaster side-kick, Sue, when she used to
regularly use this approach in the very beginning of her site building
And I must confess I found it quite an amusing strategy to watch.
A fitting description don't you think?
I'm sure you might have employed this same web site strategy once or
It's the one where you attempt to implement a new suggestion
that you really don't understand all that well. But you go ahead and do
it anyways since it seems to work so well for others.
As your finger is poised over the mouse to implement the new web site
strategy you simultaneously. . .
- Squeeze your eyes closed
- Click your
heels together three times
- Cross your fingers
- Take a huge breath and hold it. . .
All the while you are praying
feverishly to all the cyber deities that as you click your mouse you
will see the results you expect when the screen refreshes.
With a hope
born of desperation you ever so slowly lift just one eye-lid a teeny
tiny little crack to get a quick peek at the screen and. . .
You see, when you find yourself in the position of not knowing all the
ins and outs of a new site building technique sometimes you just take a
giant leap of faith and implement it despite knowing the ramifications.
Usually the rationale you use is that if someone else implemented the
same web solutions, they must work and therefore how hard or
complicated can it be.
the exact times that I've had to stand stoically by and watch Sue
suffer through one of those dreadful conniption fits.
You know, learn all the essential how to's; the step-by-step process
you jump in and start praying with both eyes closed.
Trust me on this.
click of the mouse should be the one that you know for certain will
produce the desired result.
That way total disaster doesn't strike and
you won't have a heart stopping mess to straighten out.
personally attest from many years of close observation that the click
and pray strategy is essentially a misguided and wayward approach to
web site building.
I can wholeheartedly assure you that if you abandon the ever tempting click-and-pray
approach to site building you can turn your strategy into
one of click-and-produce!
I've seen Sue develop this
approach throughout the years and do you know what?
Do you know why?
Because without a doubt and without
exception a more informed
web site building approach produces. . .