Webmaster Marketing?
Huh?
Your "about
me"
answers that ever burning
question for your visitors. . .
Who are you?
It reveals who the mystery webmaster is behind the cyber curtain!
Visitors are curious.
Aren't
you?
- Your visitors want to know who you are.
- They want to know
if you are qualified to help them.
- They want to confirm that you have
the expertise to solve their problems.
- They want webmaster information.
Your about me web page needs to instill confidence for your visitors.
It
confirms that your site is indeed the best place for them to get the
information they seek.
- Elaborate on the purpose of your website
- Restate the benefits that your
website will provide to your visitors
- Who are you?
- What makes you an
expert in your particular topic?
- State your qualifications along with
any awards or recognition you have received related to your website
- How can you help your visitors?
- Why are you interested in helping
your visitors?
Talk with your visitors. Write in a conversational
style. Be real. Be honest. Be sincere. Be welcoming.
Be forewarned
though!
This page isn't a resume. It is an opportunity to establish a
trusting relationship with your visitors.
Here's
a vital tip:
Your
about me web page really isn't a page about YOU.
(*Gasp*)
It's a page
about how YOU
can help your visitors. (Shocking isn't it?)
Include a picture of
yourself.
A picture
will transform you from a faceless mythical cyber being into a real,
honest to goodness person that your visitors can relate to.
It is a
quick and easy way to connect with your visitors.
Add a link to your contact
form and invite your visitors to get in touch with you if they want. It
shows them that really you care about them. It demonstrates that their
voice is important to you.
Then share why
you are the best person to accomplish this.
Your website is after all,
created for your visitors in order to provide them exactly with what
they want.
Be
sure that your about me page isn't buried in some unknown spot on your
website that isn't readily accessible to your visitors. It's helpful to
include a link to your profile on every page on your site.
Hey,
by the way. . .
Bits
and Bytes are anxiously awaiting to send you a steady
supply of quick
and easy site
building tips!

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