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Home: Web Site Building Guide: Webmaster Marketing

Webmaster Marketing?
Huh?

Webmaster marketing is nothing more
difficult than adding an "about me web page"
to your website.
Your "about me" answers that ever burning question for your visitors. . .

Who are you?

It reveals who the mystery webmaster is behind the cyber curtain!About Me Web Page

Visitors are curious.

Aren't you?
  • Your visitors want to know who you are.
  • They want to know if you are qualified to help them.
  • They want to confirm that you have the expertise to solve their problems.
  • They want webmaster information.


You are actually marketing yourself and building credibility with your visitors.


Your about me web page needs to instill confidence for your visitors. It confirms that your site is indeed the best place for them to get the information they seek.


Your webmaster marketing strategy for your "about me web page" should include the following compelling information:
  • Elaborate on the purpose of your website
  • Restate the benefits that your website will provide to your visitors
  • Who are you?
  • What makes you an expert in your particular topic?
  • State your qualifications along with any awards or recognition you have received related to your website
  • How can you help your visitors?
  • Why are you interested in helping your visitors?

Talk with your visitors. Write in a conversational style. Be real. Be honest. Be sincere. Be welcoming.


Be forewarned though!


This page isn't a resume. It is an opportunity to establish a trusting relationship with your visitors.


Here's a vital tip:

Your about me web page really isn't a page about YOU. (*Gasp*)

It's a page about how YOU can help your visitors. (Shocking isn't it?)



Include a picture of yourself.


A picture will transform you from a faceless mythical cyber being into a real, honest to goodness person that your visitors can relate to.

It is a quick and easy way to connect with your visitors.

Your webmaster marketing strategy should also clearly state that you are readily accessible and available to your visitors.

Add a link to your contact form and invite your visitors to get in touch with you if they want. It shows them that really you care about them. It demonstrates that their voice is important to you.


Then share why you are the best person to accomplish this.

Your website is after all, created for your visitors in order to provide them exactly with what they want.

Be sure that your about me page isn't buried in some unknown spot on your website that isn't readily accessible to your visitors. It's helpful to include a link to your profile on every page on your site.


The goal of webmaster marketing is as simple as transforming
a nameless entity, "The Webmaster", into a
valuable trusted resource.


Webmaster Information



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