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Home: Web Site Building Guide: Website Privacy Policy

Your Website Privacy Policy
Clearly Stating Your Internet Privacy
Policy is a "Must" Do!

Do you have a website privacy policy?

Website Privacy PolicyEvery website should have an internet privacy policy that clearly states what kind of personal information is collected.

All privacy policies on any website should also identify the specific circumstances under which personal information may be utilized.

Including an internet privacy policy on your website is an absolute "MUST".

No ifs, ands or buts about it!

Privacy policies are actually required by Google in their terms and conditions for participation in the Adsense policy.

Or worse, terminated!
Know the rules. . .

For quick reference:

The first two links describe Google's policy on how they treat personal information for people who use their products and services.

The third link describes Google's expectations for webmasters who participate in the Adsense program.

Be sure to read all the terms and conditions of the Adsense program very, very carefully.

Then, refer to the terms and conditions periodically in the event of changes so you can update your website privacy policy to make certain it is always in compliance with all of Google's expectations.  


Google does send out an email when they make a change that requires site owners to update their privacy policies.

At a minimum (as of this writing) your site privacy policy should include information on the following:
  • What personal information is collected
  • How personal information is used
  • To whom personal information is disclosed
  • Security measures to protect personal information
  • Use of cookies by third parties
  • Options for users to manage these cookies
  • Use of web beacons to collect information
  • A link for your visitors to opt out of Google's DART cookie (Adsense publishers only)

Without a doubt you'll find so much information that your eyes will probably roll up and make your head will hurt.

Just save the link to your favorites so you can refer to it when necessary.

To help you get started preparing your own internet
privacy policy these are a few helpful resources with
sample policies you can adapt to your own site:

Without question, your website privacy policy
is one of the first pages that you should
publish on your site.

Use one of the samples and get yours done today!

And be sure to keep it updated to reflect the requirements of Google and to comply with all other internet ebusiness expectations.

Internet Privacy Policy

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