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Home: Web Site Building Guide: Your Home Page

Your Home Page
Create the Best Home Page
on the Internet!

"Your home page is the key that unlocks a world of opportunity."

A website's home page is the first impression that visitors from around the world will have of your website.

Make that impression an amazing one!
Your Home Page
Here's how. . .

  1. State the purpose of your website.
  2. Describe the benefits for visitors.
  3. Specify how you website will deliver the benefits.

A home page should quickly convey your message to create immediate interest.

You only have a few moments to capture the attention of your visitors so be clear, be concise and be compelling.

All in a few scrolls of the mouse.

Yes, a business home page needs to be short and sweet!

When you prepare to build your own home page it is like going on an interview for your dream job. (Except you are actually building your dream job with your small business website.)

You need to create the best home page on the internet!
  (No pressure in that statement is there?)

When you prepare for an interview what do you typically do when you want to make a great impression?

Why you pick out your best professionally tailored outfit, you put extra effort into spit shining your shoes, you stand tall and straight, turn on your warmest, most engaging smile and look your interviewer right in the eye as you extend your hand in a big friendly confident greeting. Right?

You need to accomplish the same effect when you build your own home page!

Techniques for creating a great business home page include:

  • Put the two to four keyword phrases you carefully selected that clearly represents your site theme in the title, description, and strategically used throughout the body of your home page.

  • Use a tag line to summarize your website objective.

  • To help jump start your creative juices take a look at the award winning tag lines for non-profits in 2009: Examples of Award Winning Tag Lines

  • The headline should clearly state the intention of your site.

  • Offer a short introductory summary to expand upon the site purpose and the valuable benefits it offers.

  • Build trust right away. Focus your sincere, honest and warmly delivered description on how your site will provide the answers that address the needs of your visitors.

  • Build a scannable page using short, captivating headlines to summarize major points and ample space between short paragraphs to allow visitors to quickly absorb your message.

  • Be sure that paragraphs are short yet adequately summarize the benefits your site offers. You need to distinguish what value your site offers that others do not.
  • Strategically use links to direct visitors to other web pages for more information rather than using your home page to address every single detail.

  • Use only enough meaningful graphics to create visual interest and to highlight the site's purpose. Leave the flash and animation to tier two and three pages.

You're done!

You have just created the most perfect invitation addressed to the entire world who will now be enthralled with your specialized niche and expertise. How about that?

Other than a bit of tweaking here and there, you can now relax. You've just started your most perfect dream job.


You can even trade in that perfectly tailored business suit for your most comfy P.J.'s because building a small business website is one of the few dream jobs where you can actually go to work wearing your most comfy pajama's!

Remember that the ultimate purpose of your home page is to provide your visitors with compelling information about the purpose and benefits of your site.

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Thank You All!
I started this website a few years ago as a labor of love to help others learn how to build their own web business.
(Knowing that if I could, it would be a piece of cake for everyone else on the planet!)

Your feedback and success stories are a constant source of inspiration for me!

A HUGE thanks to the "SBI!" software that made it possible for even an "e"dummy like me learn how to build a website that's now profitable internet business.

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