Your Home Page
Create the Best
Home Page
on the Internet!
A website's home page is
the first impression
that visitors from around the world will have of your website.
Make
that impression an amazing one!
Here's how. . .
- State the
purpose of your website.
- Describe the
benefits for visitors.
- Specify
how you website will deliver the benefits.
A home page should quickly convey your message to create
immediate
interest.
You only have a few moments to capture the attention of your
visitors so be clear, be concise and be compelling.
All in a few
scrolls of the mouse.
Yes, a business home page needs to be short and
sweet!
When you prepare to build your own home page it is like going on an
interview for your dream job. (Except you are actually building your
dream job with your small business website.)
(No pressure in
that statement is
there?)
When you prepare for an interview what do you typically do when you
want to make a great impression?
Why you pick out your best professionally tailored outfit, you put
extra
effort into spit shining your shoes, you stand tall and straight, turn
on your warmest, most engaging smile and look your interviewer right in
the eye as you extend your hand in a big friendly confident greeting.
Right?
You need to accomplish the same effect when you build your own
home page!
Techniques
for creating a great business home page include:
- Put the two to four keyword phrases you
carefully selected that clearly
represents your site theme in the title, description, and strategically
used throughout the body of your
home page.
- Use a tag line to summarize your website
objective.
- To help jump start
your creative juices take a look at the award winning tag lines for
non-profits in 2009: Examples of Award Winning Tag Lines
- The headline
should clearly state the intention of your site.
- Offer a short introductory summary to expand
upon the site purpose and
the valuable benefits it offers.
- Build trust right away. Focus your
sincere, honest and warmly delivered description on how your site will
provide the answers that address the needs of your visitors.
- Build a scannable page using short, captivating
headlines to summarize
major points and ample space between short paragraphs to allow visitors
to quickly absorb your message.
- Be sure that paragraphs are short yet
adequately summarize the benefits
your site offers. You need to distinguish what value your site offers
that others do not.
- Strategically use links to direct visitors to
other
web pages for more information rather than using your home page to
address every single detail.
- Use only enough meaningful graphics to create
visual interest and to
highlight the site's purpose. Leave the flash and animation to tier two
and three pages.
You're done!
You have just created the most perfect invitation
addressed to the entire world who will now be enthralled with your
specialized niche and expertise. How about that?
Other than a bit of
tweaking here and there, you can now relax. You've just started your
most perfect dream job.
Congratulations!
You can even trade in that perfectly tailored business suit for your
most comfy P.J.'s because building a small business website is one of
the few dream jobs where you can actually go to work wearing your most
comfy pajama's!
Hey, have you met Bits
and Bytes
yet?
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